How to Improve Your Content Quality with Schema Markup

Quality is a subjective topic, because everyone has their own views, judgments and experience when it comes to quality.

It's also the same when we talk about content. Each person has their own preference. In terms of relevance, comprehensiveness, and other things.

So, how does a Search Engine perceive a content?

Search Engines, Google as one of them, try really hard to deliver content according to user intentions. They do this by implementing several algorithm to filter numerous content on the searched topic.

One of the parameters that Google uses is E-A-T which is used to check whether a post is a quality content, is it related to user intention or whether it is reliable.

E-A-T (Expertise, Authoritativeness and Trustworthiness) can be known based on who the content creator is and which website is presenting it. Like WebMD and Healthline, these two websites have health-related content that appears in the top-visibility SERP.

But why is that? Practically because these two websites have a strong identity as a health website, not just by people but also by search engine. This is one example of E-A-T. Thus, these two websites won a lot of keyword competition in the health categories.

So, how to build identity and E-A-T in the eyes of Search Engines, especially Google? One of the things we can use is Schema Markup.

With this Schema, we can give various signals to Search Engines to get to know various aspects of the website profile as well as the creators.

How to Improve Writing Quality with Schema Markup

We can use Schema Markup (Schema.org) as a strategy to improve the "quality" of the website as well as the content.

With the help of Schema Markup, we can make it easier for Google to recognize the "profile" that we build through various data entities. We could also connect various data entities into interconnected and more meaningful data.

Different Kind of Schema Markup

There are various types of Schema that we can use depend on your content and website optimizations. Among them are:

1. Person

As you can guess, this Schema is used to provide details and information of a person, such as name, education, occupation and other things.

2. Article

This type of Schema is the most popular and often found on various websites. This type of Schema is commonly used for a blog article and also a news article.

3. Video

If a website page contains a video, we can use Video Schema Markup to optimize the page.

Thus, the search results that will appear on the SERP will be more attractive with video previews. So that it has the potential to increase the click rate on that page.

4. Organization

This type of Schema is commonly used for company profiles, including logos, contacts, addresses, and social media profiles.

5. Local Business

This type of Schema is commonly used for a local business targeting a specific location. Using this Schema will make it easier for users to find and know a business in their area. Like the keyword "closest martabak seller, nearest salon" and other examples.

6. Event

This schema is commonly used to identify an agenda, such as webinars, concerts, festivals. That way, the user will better recognize the location and time of the event.

7. Products and Offers

This type of Schema is commonly used to identify various product, starting from price, composition, specification, manufacturer, stock, and others.

8. Breadcrumbs

This schema is used to include the URL path of a website. That way, it will make it easier for users to find out where the location of the page they are accessing.

9. Recipe

Recipe Schema Markup is commonly used to identify a recipe content on a website page.

10. FAQ Page

FAQ (Frequently Askeed Question) Page Schema is commonly used to identify a question and answer in a website page.

Even though Google already has a ""People Also Ask"" feature that will make it easier for users to get the answers they are looking for, we can also optimize a page that contains question keywords with this FAQ Page markup.

The Benefit of Schema Markup

These ten types of Schema are often used and commonly found in Search Engines. By utilizing this Schema, we can create unique value and added value from the content or website pages that we create.

Practically speaking, the effect of using Schema Markup in content can optimize the relevance of a content or website page to suit user intentions.

With the help of Schmea Markup, we can give a signal to Search Engines to discover and know "about" a content or website page.

Furthermore, we can build creator profiles and websites according to our profile and expertise with ease. If our profile is considered an expert in a niche, it is easier for us to create content that can rise to the top in that niche.

How to Implement Schema Markup?

Schema Markup that is commonly used and very popular in the eyes of Search Engines is usually comes in three formats, which are JSONs, Microdata, and RDFa.

The easiest way to implement it is by using a Schema Markup Generator that has been provided by a third party.

If you wnt a trusted source, Google has also developed a Schema Generator that we can easily use, known as Structured Data Markup Helper.

In essence, to improve the quality of content in the eyes of Search Engines, we can use Schema Markup on a website page. With Schema, we can build E-A-T, therefore the content we produce will have more value in the eyes of the Search Engines.

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